Mastellone invested $20 mn in a new transparent bottle

Mastellone, the owner of the brand La Serenissima, made an investment of u$s20 million for the purchase and installation of a new packaging line. This technology will allow her to revalue the consumption of fresh milk through a brand new transparent bottle, the iconic packaging for milk. La Serenissima becomes the first company to offer milk packed in transparent bottles that are recyclable.

Source: Ámbito